Monday, July 19, 2010

Pantone Fall 2010 Colors

Pantone has spoken once again (well, technically they spoke almost a year ago), with their projected colors for Fall 2010. And it seems only appropriate for me to bust this out now, as summer sales are winding down to make way for new fall merchandise. Check it:

Don’t they seem surprisingly spring-like? There are bright, cheerful colors like Golden Glow, Lipstick Red, and Purple Orchid, and few neutrals. Where are the heavier colors to balance them? Perhaps, then, these predictions are more like suggestions for pairing with timeless neutrals? I also would’ve expected heavier colors because of the season itself, as the wintry weather usually brings out more serious, morose tones. Compare them to Spring 2010’s predictions, and you’ll barely notice a difference—with a few exceptions, most are only a touch darker and/or warmer (see the Spring 2010 colors here).

But how does this compare to clothes you’ll see in stores? A survey of some of the more colorful A/W runway shows makes Pantone’s predictions seem moot, except for Oyster Gray and Rose Dust. Instead, it seems we’ll find electric blue, icy grays, tomato red, and oxblood red (in addition to black, nudes, and navy). See for yourself:

Jeffrey Monteiro Fall 2010


Vanessa Bruno Fall 2010


Twinkle by Wenlan Fall 2010

So the overall assessment? If Pantone is right, it’s going to be a cheerful winter. We city-folk may cling to our blacks and grays, but for the love of God, I hope we can manage to inject some color this season. Pantone seems to be giving us an excuse to, anyway.

Image credits: Jeffrey Monteiro Fall 2010 via Refinery29, Vanessa Bruno Fall 2010 via Style.com, Twinkle by Wenlan Fall 2010 via nymag.com

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